How we Build with AI
This is part one of a three-part series on how HubSpot transformed with AI. Part two covers how we grow with Agent-first GTM. Part three is how we operate as…
How we Grow with Agent-first GTM
This is part two of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part three is how we operate as an…
6 top answer engine optimization benefits for growth and enterprise marketers
The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As AI-powered search engines like ChatGPT, Google AI Overviews, and Perplexity handle a growing share…
AI visibility score: How to summarize your AI visibility
Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential as monitoring Google rankings —…
How to Optimize Content for ChatGPT: An AI Discovery Guide
A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives have many marketers wondering how to optimize for ChatGPT.…
AI citation tracking: How to track (and grow) AI engine citations
AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate vendors, and build shortlists, visibility…
Generative engine optimization KPIs that actually matter for marketing teams
Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that accurately reflect performance within these…
AEO metrics every marketer should track in 2026
AEO metrics every marketer should track in 2026 Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such…
AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility
Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer…
11 Tips to Extend the Life of Your Best Content Using Audio Formats
By Kimberly Zhang You invested weeks into that original research piece. You devoted days refining a thought leadership essay, one that encapsulates your brand’s philosophy so eloquently. And yet, you…