For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen…
By Andy Crestodina Stop writing prompts by hand. That’s my top tip for AI based on hundreds of hours of experimentation and testing. It’s the first of five tips in…
A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a…
Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size. Here’s one that I saw in Houston.…
If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa 2017. Remember how that turned out? At first, bloggers…
Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to earn a citation, you’re losing visibility to competitors who’ve…
Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When I started working, that became the top 10 results in the Google SERP. Now,…
The recent unveiling of Salesforce Headless 360 marks a significant paradigm shift in the CRM industry, signaling a move away from rigid, UI-bound ecosystems toward a decoupled, “AI-first” infrastructure. For…
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The missing link is almost always…
The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter. But, none of those tools…
