Our Vision for Building an Open Ecosystem for the Agent Era
For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been building it to do the…
Keyword clustering: How to create a strategy for topic authority in 2026
As a content writer with over 7 years of SEO experience, I can confidently say that keyword clustering is a critical technique—even in a world where the SEO landscape has…
AEO prompt tracking for marketing teams
You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying question and…
The One Prompt That Improves Any Page …by Checking for 5 Types of Specificity
By Andy Crestodina Great webpages are great in different ways; bad webpages are bad in the same way. They lack specificity. A page with details and specifics works hard at…
AEO Competitor Analysis: Track AI Answer Engine Rivals
Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell…
Share of Voice Tools for Growing Companies
When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely…
Free Answer Engine Optimization Tools to Benchmark LLM Visibility
I’ve spent considerable time testing free answer engine optimization tools across dozens of brand audits, and the verdict is clear: you don’t need a five-figure tech stack to get meaningful…
How to do keyword research for AEO (+ Tools)
When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as traditional SEO — just with a few tweaks. I…
15 Competitor Monitoring Tools Teams Actually Use (2026)
Your competitors are adjusting pricing, launching new ad creative, publishing content that outranks yours, and showing up in AI answers you didn’t know existed — often all in the same…
How we Operate as an AI-first Company
This is part three of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part two covers how we grow with Agent-first…