12 Editorial Skills You Need to Become a More Efficient Editor
I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills. Being a good editor is a muscle you…
What Is a Product Marketing Manager? Job Description and Salary
Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the…
Content Workflow: What Marketers Need to Know
The best content creators make it look easy, but behind every slick YouTube video and delightful blog post is a digital content workflow that might involve a couple people or…
120 Presentation Topic Ideas to Help You Hook Your Audience
I recently did a presentation night with my friends. If you’re unfamiliar with the concept, it’s when a group of friends gets together to share presentations they created about a…
16 Video Production Tips to Enhance Quality and Drive Views
I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed,…
12 Benefits of Content Marketing [+ Examples]
As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is one of the most effective methods of growing audience engagement,…
How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. My first thought was … that’s not…
HubSpot’s Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving ‘Dead’ Marketing Channels
"Just GPT it" is all the rage right now. (Okay, okay. It hasn't caught on just yet. But my Uber driver said it, and I hope it sticks.) But our…
Bodega’s Matt Zaremba on How to Avoid Empty Calorie Marketing
Art and marketing are made for each other, and this week’s master proves that. He's done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not…
Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]
I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are…