How to Get Your Data AI-Ready: A Step-by-Step Guide for Marketers
As a marketer, you’re eager to use AI for better segmentation, smarter campaigns, or generative content. But a huge piece that can’t be ignored when you’re getting started with AI…
Don’t just grow to grow: Real talk from a serial founder
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest punch…
Your AI Conversation Layer for Modern Marketing
Your AI Conversation Layer for Modern Marketing Written by Dev Ganesan, CEO and President of PathFactory In today’s GenAI-powered landscape, buyers expect immediacy, intelligence, and personalization in every digital interaction.…
Voice is the new logo: Why your brand’s tone matters more than ever
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like…
Complete Guide to Website Traffic Sources in GA4 (and 18 tips for growing traffic)
By Andy Crestodina Where there’s traffic, there’s hope. Because every visit is a chance for something good to happen. That’s why increasing website traffic is the first goal of most…
MarDreamin’ Virtual is back November 2025—But not like you remember—Presenting: MarDreamin’ On Tap
Since hosting MarDreamin’ in person this year, we’ve gotten a lot of questions about if the virtual experience is still happening. The answer: Yes, but not like you remember. We’re…
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort.…
ChatFactory: A Smarter Buyer Agent
Discover how PathFactory’s enhanced ChatFactory Buyer Agent delivers superior buyer experiences through advanced AI context engineering. Written by: Srinivasan Margabandhu, Executive Director, AI Research This year marks a pivotal period…
Here’s why your next newsletter isn’t going to spam
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not…
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without…