I recently ran into a situation where a client needed to exclude select campaign types from being populated as the Primary Campaign Source field on opportunities. While this might sound…
Charting Your Course to B2B Customer Success in 2024 The world of B2B marketing can feel complex, but understanding your customers’ journey is the key to unlocking success. Just like…
Your Guide To Great B2B Content Marketing Strategy What is B2B Content Marketing? B2B content marketing is the practice of creating and distributing valuable, relevant content to attract and engage…
The B2B Buyer’s Journey in 2024: Mapping the Stages from Awareness to Purchase What is the B2B Buyer’s Journey? The B2B buyer’s journey is the process that business buyers go…
As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many…
Whether you’re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related newsletters all vying for your email address. Let me rescue…
Personalized marketing can make a significant impact on customer engagement and business growth. According to a recent study, personalized marketing can boost ROI by up to 20%. One of the…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see…
Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. If consumer connection and engagement are your goals, you…
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience and let you know…
