On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of…
The AI Perception Reality Gap
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked…
AI search behavior: What it means for your marketing strategy in 2026
AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is a massive win. AI search…
The role of citations in AEO: Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen…
Stop writing prompts. Here’s an AI assistant that does it for you.
By Andy Crestodina Stop writing prompts by hand. That’s my top tip for AI based on hundreds of hours of experimentation and testing. It’s the first of five tips in…
Introducing the HubSpot Agent CLI
A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a…
A master class in persuasion from an unlikely place
Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size. Here’s one that I saw in Houston.…
What AI Overviews mean for SEO & website traffic
If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa 2017. Remember how that turned out? At first, bloggers…
How to rank in AI Overviews on Google and beyond
Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When I started working, that became the top 10 results in the Google SERP. Now,…
How to optimize for AI overviews (AIOs): A complete 2026 playbook
Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to earn a citation, you’re losing visibility to competitors who’ve…