30 Best Google Doodles of All Time
Remember the first time you noticed Google's logo change into an entertaining piece of craftsmanship? For me, it was back in my awkward middle school days. My friends and I…
Native Advertising Strategy: How and When to Use It
I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social…
26 Company Swag Ideas Employees Will Actually Like
Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build…
26 Marketing Jokes to Tell at Your Next Meeting
Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm to delight your audience. Plus, a joke here and there can convey…
How To Add YouTube Annotations (Cards and End Screen)
As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me. I was learning to play the keyboard at the time and came across an…
Consumer Confidence: What It is & How It Works
Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust…
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked…
How to Make an Advertisement: A 15-Step Guide [+Expert Tips]
Advertising communicates the value of your product, services, and brand to the world. The best ads spark interest and ignite a desire for what you offer, build brand awareness, and…
How to Write an Internship Cover Letter [Expert Advice & Examples]
It’s been a few years since I applied for my first internship, but I still remember the difficulties I encountered. After I finally crafted an eye-catching resume, I faced the…
How to Write an Executive Summary Execs Can’t Ignore [+ 5 Top Examples]
Early in my career, I was intimidated by executive summaries. They sounded so corporate and formal. But, proper name aside, they’re really just the elevator pitch or the TL;DR (too…