Contrary to popular belief, companies don't sell products — they sell branding. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want…
Years ago, I had an idea to launch a line of region-specific board games. I knew there was a market for games that celebrated local culture and heritage. I was…
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant,…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint,…
I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler alert, I got it!) is getting my foot in the…
There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest…
In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP…
Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest? Below,…
By Dev Ganesan, CEO and President of PathFactory PathFactory’s mission has always been to help B2B revenue teams get the right content, in front of the right buyer, at the…
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips. When I need to get inspired, it helps me to look at examples of great copy.…
