After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust. The difference isn’t the software…
If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers now use answer engines, and more than 70% rely on…
As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure visibility within AI-generated answers. But, as budgets tighten, new AI…
A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history, support conversations, and for some,…
By Andy Crestodina When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain complicated topics and tricky ideas. Nothing makes a muddy post clear like…
Knowing how to rank in search engines and how to rank in AI search results are two different games now. As of early 2026, BrightEdge found AI Overviews appear in…
If you want to know how to get your website indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other articles on this topic conflate “getting indexed…
AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one in five Google searches produced an AI-generated summary, with 88%…
Marketers are turning to AI-powered tools to scale relevance without increasing manual effort as inbox competition increases and performance expectations rise. AI email marketing tools are rapidly reshaping how teams…
Schema markup for AEO helps answer engines understand a website. Schema is readable by AI crawlers because it’s added to a site’s HTML. It allows SEO professionals to add additional…
