What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small…
Scrunch vs Semrush: AI visibility or traditional SEO?
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI answers too? Scrunch is an…
CRM administration: Roles and best practices guide
After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust. The difference isn’t the software…
Profound vs. Bluefish AI for AEO: Which tool wins for marketers?
If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers now use answer engines, and more than 70% rely on…
8 top Profound alternatives your marketing team can actually use
As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure visibility within AI-generated answers. But, as budgets tighten, new AI…
CRM compliance: What it is and how to nail It with your team & tech
A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history, support conversations, and for some,…
59 Marketing Diagrams and Charts that Explain Digital Marketing
By Andy Crestodina When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain complicated topics and tricky ideas. Nothing makes a muddy post clear like…
How to rank in AI search results: Expert best practices
Knowing how to rank in search engines and how to rank in AI search results are two different games now. As of early 2026, BrightEdge found AI Overviews appear in…
How to get your website indexed by ChatGPT [2026]
If you want to know how to get your website indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other articles on this topic conflate “getting indexed…
FAQs for AEO: How to structure answers that rank in answer engines
AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one in five Google searches produced an AI-generated summary, with 88%…