19 Best AI Platforms for Marketers and Marketing Analysts in 2023
atheimerIf you’ve used newly accessible generative AI tools, you've likely realized how many tasks you can streamline in just seconds. The right AI platforms can help you or your business…
How the Internet Works: An Explanation Even Non-Techies Can Understand
The internet is a marvel of modern technology, connecting people and information across the globe. But have you ever wondered how it actually works? In this blog post, we‘ll break…
How to Create a Great Social Media Strategy Plan in 2023
Many businesses find creating social media strategies overwhelming. So many channels are available, and each platform constantly adds new features you need to learn and integrate into your marketing plan.…
Why You Still Need SMS Marketing & How to Get Started [+Data]
The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times. What the heck are we doing with our…
Referral Traffic: 7 Ways to Drive It (And Get More Leads!)
Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO),…
The 2 Simple & Straightforward Methods for Market Sizing Your Business
When you’re considering a new venture, one of the first things you should do is determine whether there is a valuable market for it. Imagine putting in months of hard…
5 Must-Read Books for Building Brands and Wealth by Entrepreneurs of Color
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or…
The 18 Most Creative Ad Campaigns in History
I've always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume…
The 23 Best Cover Letter Examples: What They Got Right
Fun isn’t something typically associated with writing a cover letter. But the cover letter examples below show that it’s possible to have a little fun with your job search —…