What should marketers let go of in 2026?
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional…
Loop Marketing software that grows with your business strategy
AI has drastically changed the marketing industry. From remapping the buyer's journey to changing the way we analyze data, to reshaping how we connect with consumers, almost everything is different…
5 SEO keyword research tools that help teams show up in search
SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align with a business’ offerings. That…
AI-powered email content suggestions that actually convert leads
AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data,…
“AI is bad at being cool”
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of. Six HubSpotters share…
2025’s Lingering Questions
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another. This year, a few…
3 easy growth hacks to get ahead in an AI-saturated landscape
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts…
Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like…
How The Doux uses AI to engage community
“I think we're moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched in 2012, long before…
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing…