In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and…
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned endless musical…
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own…
“It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using…
By Andy Crestodina The Future of SEO, AI and Lead Generation Please accept statistics, marketing cookies to watch this video. Get Andy’s slides Search has changed forever. AI overviews are at…
By Andy Crestodina Will “vector embedding” help you generate leads from AI? What about “citation tracking” or “retrieval augmentation mapping”? Lots of new buzzwords these days. Many of them come…
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially.…
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B…
Healthcare businesses vary in scope, from wellness centers to doctors' offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess,…
By Andy Crestodina There’s an easy way to build custom GPTs. When I first wrote about this eight months ago, I was trying too hard. It’s easier than I thought…
