Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that’s a valid question, considering…
In 2024, Sercante and Salesforce community experts hosted the 5th MarDreamin’, the virtual community conference for marketers on the Salesforce platform that brings together the brightest minds in marketing to…
Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and return with my findings so…
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page…
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. At times,…
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and…
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with…
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our…
Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying isn’t only for…
Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These…
