Could TikTok Be Banned… Today?
What we know right now: TikTok will be banned this Sunday, January 19th if it doesn't demonstrate a willingness to divest from ByteDance, it’s Chinese-owned parent company… Unless the Supreme…
How Much Does an Explainer Video Actually Cost? [New Data]
I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I…
How to Do PR: The Ultimate Guide to Public Relations in 2025
I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I…
Content Mills Don‘t Work — Here’s Why
Content mills: the corner of the internet where everyone's promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors,…
I Dove Deep Into Work Breakdown Structures — Here‘s What I’ve Learned
Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It's called a Work Breakdown Structure because…
Salesforce Spring ‘25 Highlights: Marketing Cloud Account Engagement
While we were all preparing for the New Year, Salesforce was busy getting the Spring ‘25 release notes posted! Let’s dive into what this release has in store for Marketing…
The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]
I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or team's goals and one that helps…
What Are Content Managers, and How Do You Become One?
As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a content manager really do?…
Salesforce Spring ‘25 Highlights: Marketing Cloud Edition
Spring has sprung at Salesforce, and it comes in the form of the Salesforce Spring ‘25 Release Notes! Whether you’re a seasoned pro or a budding marketer, this release is…
How to Get Buy-In From Top Marketing Leaders & What KPIs Truly Matter
Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?” Answering this…