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Orbit Media

How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

January 27, 2025 0 Comments

Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. They’re also pretty expensive. And still, Fox,…

Orbit Media

Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]

January 24, 2025 0 Comments

You've just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef's kiss. But here's the plot twist…

Orbit Media

What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]

January 24, 2025 0 Comments

Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common…

Orbit Media

Embark on Your SEO Treasure Hunt With Keyword Mapping

January 24, 2025 0 Comments

Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where…

Orbit Media

How to Write a Content Brief [Template + Examples]

January 23, 2025 0 Comments

I've worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes?…

Orbit Media

Gen Z is turning this CEO’s business model upside down

January 23, 2025 0 Comments

"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and…

Orbit Media

Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

January 22, 2025 0 Comments

When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part. Organic…

Orbit Media

How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

January 22, 2025 0 Comments

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create…

Orbit Media

A Step-by-Step Guide to How I Do Content Research

January 21, 2025 0 Comments

I love to do content research — what's more satisfying than falling down a few Google rabbit holes? (Don't answer that.)  Of course, great marketing content is built on more…

Orbit Media

10 Reasons Why No One Is Watching Your Video Content

January 21, 2025 0 Comments

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated. Here I had a collection of what I thought were…

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Orbit Media

On-page content formats answer engines actually favor [new research]

Pardot

Agentforce Marketing Features, a Guide for Account Engagement Users

Orbit Media

The AI Perception Reality Gap

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AI search behavior: What it means for your marketing strategy in 2026

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