Easy Segmentation & Personalization Using ID Fields in Marketing Cloud
A common segmentation need with Marketing Cloud Growth or Advanced Edition and Data Cloud is creating a segment based on a Contact’s Record Type within the CRM. While this is…
The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]
2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you've had to navigate the rise of AI, changing consumer…
In 2025, These SaaS Landing Pages Are My Go-To for Inspiration
The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend‘s recommendation. And if you’re one of…
Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So,…
The Marketing Executive’s Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]
“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As I dove…
How to Understand & Calculate Statistical Significance [+ Example]
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better. Naturally, I thought,…
Viral Video Marketing: 9 of My Favorite Viral Marketing Videos
Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn't always require a big-budget video since more and more consumers are starting to value…
The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and…
What is Global Marketing? See 13 Businesses with Brilliant Strategies
Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. Today, any business can make its…
How to Use the Weighted Average Formula in Excel
If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and…