Social Media Platforms Marketers Should Watch in 2023
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will…
2023 Blogging Statistics: 10 years of Trends and Insights from 1000+ Bloggers
By Andy Crestodina Bloggers use a huge range of strategies for content marketing. There are hundreds of techniques used by thousands of bloggers to produce millions of articles. How do…
9 Google Drive Tips You’ll Wish You Knew All Along
If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. What’s Google Drive? a cloud-based…
The Future of Partnerships: Celebrities Working For Major Brands
Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on…
The Scarcity Principle: How 7 Brands Created High Demand
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a…
What is Communication? The Ultimate Guide
The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that…
Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan
Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of…
25 of the Best WordPress Newspaper Themes for 2023
Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the…
Top Takeaways from the Panel: Modern-Day Trends in Higher Education
Today’s trailblazers in the higher education industry are facing trends and challenges that they have not had to before. Navigating a recent global pandemic, the rise of artificial intelligence, marketing…
How to Write a Respectable Resignation Letter [+Samples & Templates]
Even though millions quit their jobs every month, we understand that telling your boss that you're leaving the company is never an easy conversation. A respectful resignation letter can mean…