The Ultimate Guide to Community Management
When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them,…
12 Higher Education Marketing Trends of 2023
Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down, higher education institutions must…
How to Organize Your Email: 11 Management Tools
Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you're making progress with a client, replacing a meeting…
Winner Spotlight: Sercante Dreamforce 2023 Ticket Giveaway
Going to Dreamforce can completely change the course of someone’s career. Whether it’s while soaking in the session content and learning how to take on bigger responsibilities at work. Or…
Recap: The Big Things Marketers Did at Dreamforce ‘23
I’ve been to Dreamforce twice. Once as an attendee. Another time as a Campfire speaker. And both times as a marketer. Going to Dreamforce as a marketer is probably a…
Dreamforce 2023 Recap: Salesforce Leans in to AI + Data Cloud as the Future of Nonprofit Success
At 8 p.m. ET on Wednesday 9/13, the second full day of Dreamforce, I was sitting in front of my computer curious and a little anxious. I was using my…
How to Create an SEO Strategy for 2023 [Template Included]
Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: your SEO strategy shouldn't focus…
The 23 Best Graphic Design Portfolios We’ve Ever Seen, & How to Start Your Own
A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making…
Creating a Culture of Inclusion: Revolutionizing Professional Standards
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses,…
The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips] (Clone)
Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers…