The Marketer’s Ultimate Guide to Link Bait
atheimerCan we please come up with some better terminology for the concept of "link bait"? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes. But I'm going…
How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]
Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points…
Google AI: How One Tech Giant Approaches Artificial Intelligence
Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple…
How to Write a Press Release [Free Press Release Template + Examples]
In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and…
The 16 Best Abandoned Cart Emails To Win Back Customers
Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales. Whether you sell to other companies or consumers, you can…
170+ Fun Icebreaker Games & Activities Your Team Will Enjoy in 2023
Tired of the same old discussions at the beginning of every meeting? Then this well-curated list of fun and insightful icebreaker games and questions is for you. To help you…
How to Create a Great Social Media Strategy Plan in 2023
Many businesses find creating social media strategies overwhelming. So many channels are available, and each platform constantly adds new features you need to learn and integrate into your marketing plan.…
How the Internet Works: An Explanation Even Non-Techies Can Understand
The internet is a marvel of modern technology, connecting people and information across the globe. But have you ever wondered how it actually works? In this blog post, we‘ll break…
19 Best AI Platforms for Marketers and Marketing Analysts in 2023
If you’ve used newly accessible generative AI tools, you've likely realized how many tasks you can streamline in just seconds. The right AI platforms can help you or your business…
5 Design Musts for Account Engagement Users
In the world of digital marketing, a seamless and visually captivating user experience is crucial to capturing your audience’s attention and driving conversions. For Marketing Cloud Account Engagement users, optimizing…