The Ultimate Guide to Choosing the Right Salesforce Reporting Tool
We get it. With all the reporting tools out there it is hard to know which one is correct (or what a tool is named this week). In this blog,…
Mastering Marketing Cloud Intelligence Part 1: Unveiling Formula Secrets
Marketing Cloud Intelligence (formerly known, and forever in my heart, as Datorama) is a deep platform for marketers who have Salesforce in their tech stack. It’s a robust tool for…
How to Deal with Score Decay in Account Engagement
Scores in Marketing Cloud Account Engagement play a critical role in getting the right lead to the right person at the right time. However, scores can become unreliable and actually…
The Big Salesforce Consultant Differentiators: A Recruiter’s View
I’m a MarTech girl in MarTech World Let’s just start by stating a few facts: we live in a super-connected, yet totally disconnected world. Nobody wants to go back…
How Savvy Teams Build Complex Salesforce Forms with No Code
Salesforce web forms can be a game changer by empowering you to create personalized experiences for customers. Complex forms using multiple steps and conditional logic tailor digital journeys to meet…
Must-Have Salesforce Marketing Cloud Extensions, Apps, and Add-Ons
Marketing Cloud Engagement is a great tool and it offers a wide range of functionality and various capabilities. But, as with all software, there are always limitations that leave you…
Florida Dreamin’: A Conference Where Soft Skills Shine
In the beautiful sunshine and chill vibes of Clearwater Beach, FL, Salesforce community members of all kinds came together recently for Florida Dreamin’. The Dreamin’ events are community-led Salesforce conferences…
Automatically Update Contact Owners to Match Account Owners in Salesforce
Recently I was perusing the Salesforce IdeaExchange for interesting features to upvote and came across a common issue with over 4k upvotes, “Automate contact owner update when account owner changes.” …
MarDreamin’ Recap: MarDreamies 2023 Award Winners
The 2023 MarDreamies Awards inspired the marketing community and wowed the judges as they announced this year’s winners at the fourth MarDreamin’ conference that took place from October 31 to…
The Art of Delivering Empathetic and Joyful User Experiences
Living in a fast-paced world of technology, it’s easy to get caught up in the whirlwind of innovation and lose sight of the human element. We can occasionally prioritize the…