What Marketing Cloud Growth Edition Means for Your Career
There’s some fear in the air. I’m sensing major mixed emotions swirling for many with the announcement of Marketing Cloud Growth Edition and the vision of marketing automation on the…
How Einstein Assistant for Account Engagement Works
Einstein Assistant is the latest AI functionality for Account Engagement. With the Spring ‘24 release, Account Engagement Advanced and Premium editions can utilize generative AI when creating marketing assets. Let’s…
Use External Actions to Create Custom Salesforce Tasks
Salesforce tasks are one of the unsung heroes of Account Engagement. You can use Salesforce tasks to let the sales team know there’s work to be done, and using tasks…
Data Cloud No Cost Edition: Get Ready First
I want to clear up a misconception that I’m hearing in the Salesforce world about the great $0 SKU Data Cloud debacle. As you may recall, Salesforce announced at Dreamforce…
The Marketing Cloud That Broke the Internet (& 5 Key Takeaways)
ICYMI: Salesforce dropped a hot product announcement yesterday. And she’s called Marketing Cloud Growth Edition. There was a flurry of blogs and social postings following the official drop of the…
Announcing Marketing Cloud Growth Edition
Earlier today, Salesforce announced the release of Marketing Cloud Growth Edition. This innovative new product is another option for marketing automation built natively on the Salesforce platform and comes with…
5 Ways to Adopt a Salesforce Architect Mindset Today
You don’t have to be a technical person to start thinking like a Salesforce architect. In this article, I will share 5 concepts to bring a little architect-thinking magic to…
Salesforce Starter: Easing Small Business Marketers into a CRM
Salesforce Starter was unveiled in August 2023 as an easy way for small-medium businesses (SMBs) to get started with Salesforce CRM. Historically, SMBs have found CRM systems to be overly…
4 Steps to Create a Marketing Cloud Contact Strategy
The beginning of the year is an ideal time to have a reset on your Marketing Cloud contact strategy. That way, you can get your Marketing Cloud contacts in order,…
Salesforce Spring ’24 Release: Platform Highlights
Wow, where did the time go? The Salesforce Spring ‘24 Release notes are out and some cool new features are right around the corner! Here are the key Salesforce platform…