An Alternative to Salesforce Dynamic Forms When You Need It
You may be aware that when it comes to improving user experience on a record page, Dynamic Forms have become more and more powerful over the last few Salesforce releases.…
Marketing Cloud Growth Edition: Creating Brand Guidelines
In February 2024, Salesforce announced a new marketing automation platform called Marketing Cloud Growth Edition. It’s built natively on the Einstein 1 platform and allows you to build multi-channel campaigns…
TrailblazerDX 2024: The Salesforce Conference Recap You Need
Well, we’ve got another TrailblazerDX completed and in the history books, and boy was it a good one. While it seemed like a smaller crowd this year compared to 2023,…
Evolving Your Skills as an Account Engagement Pro
Marketing Cloud Growth Edition is here and its infrastructure represents a fundamental shift compared to Account Engagement. While Account Engagement is “near core,” Marketing Cloud Growth Edition is built on…
Evolving Your Skills as a Marketing Cloud Engagement Practitioner
The role of marketers is continually evolving. This is especially true for those working within the Salesforce ecosystem. With the advent of advanced technologies, products, and functionalities to support —…
What Marketing Cloud Growth Edition Means for Your Career
There’s some fear in the air. I’m sensing major mixed emotions swirling for many with the announcement of Marketing Cloud Growth Edition and the vision of marketing automation on the…
How Einstein Assistant for Account Engagement Works
Einstein Assistant is the latest AI functionality for Account Engagement. With the Spring ‘24 release, Account Engagement Advanced and Premium editions can utilize generative AI when creating marketing assets. Let’s…
Use External Actions to Create Custom Salesforce Tasks
Salesforce tasks are one of the unsung heroes of Account Engagement. You can use Salesforce tasks to let the sales team know there’s work to be done, and using tasks…
Data Cloud No Cost Edition: Get Ready First
I want to clear up a misconception that I’m hearing in the Salesforce world about the great $0 SKU Data Cloud debacle. As you may recall, Salesforce announced at Dreamforce…
The Marketing Cloud That Broke the Internet (& 5 Key Takeaways)
ICYMI: Salesforce dropped a hot product announcement yesterday. And she’s called Marketing Cloud Growth Edition. There was a flurry of blogs and social postings following the official drop of the…