By Andy Crestodina Your future prospect is doing a little research, looking for a new partner. Who do they find? Do they find you? Did AI recommend your brand? The…
When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing.…
I've spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an ol' marketer like me, AI content optimization was hard…
Consistency is key to achieving any goal. Want to learn to play the piano? Practice consistently. Trying to get in shape for a sibling's wedding? Exercise and eat healthily consistently.…
Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I write down a handful of phrases that describe what…
AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred…
Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to share a second opinion, make…
By Andy Crestodina For some insights, you just have to ask people. Surveys are only way to answer questions like these: When do people prefer traditional search over AI chatbots?…
We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google.…
Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, and lower…
