TikTok Leads: Tools and Strategies for Generating Leads on TikTok
As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app…
Community Managers: What They Do & How to Be a Great One
X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent…
22 Examples of Nostalgia Marketing that Make Customers Feel Good
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler…
8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters -- the people who write landing page copy that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately…
Four Holiday Shopper Mindsets Brands Should Keep Up With, According to Google
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. What are these…
7 Writing Tricks to Influence Your Website’s Dwell Time
By Olesia Filipenko Google wants to “provide a searcher with the most useful and relevant information.” The question: How does it understand that info’s usefulness and relevance? The algorithm is…
How to Use Instagram: A Beginner’s Guide
Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022. If you're interested in getting an…
How to Create a Pivot Table in Excel: A Step-by-Step Tutorial
The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets. However, they…
Data-Driven Decision Making (Research & Expert Tips)
In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them…
The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers
I send the HubSpot Marketing Emails every day, so I'm pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which…