Seed Keywords: The Starting Point for SEO Research
Every successful content strategy starts with a short list of simple words. Before I ever open a keyword research tool, I write down a handful of phrases that describe what…
Answer engine optimization case studies that prove the ROI of AEO in 2026
AI search is already influencing how buyers discover brands — and the results are measurable. According to the 2026 HubSpot State of Marketing report, 58% of marketers say visitors referred…
ChatGPT Product Recommendations: How to Make Sure You Are One in 2026
Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to share a second opinion, make…
The AI-Search Adoption Survey: These 6 Charts Show Where and How People Look for Things [New Research]
By Andy Crestodina For some insights, you just have to ask people. Surveys are only way to answer questions like these: When do people prefer traditional search over AI chatbots?…
The simple genius behind this long-forgotten Google Chrome ad
We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google.…
Community marketing: How to use it to drive customer advocacy and reduce CAC
Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, and lower…
Competitor analysis tools marketing teams actually use in 2026
Competitor analysis tools are software platforms that help marketing teams monitor and compare competitor strategies across SEO, social, PPC, and market intelligence. Think of them as marketer’s best friend: they…
Answer engine optimization strategy beyond basic SEO and AEO tactics
If you’re not in the trenches of search every single day, it’s hard to know how seriously to take answer engine optimization strategy. There are two dominant camps right now:…
The AI Prompt That Shows Why Your Contact Page Stinks
By Andy Crestodina It’s the moment of truth. They landed on your site. Looks good. They scanned the page. Looks legit. They got some answers. Looks like your business could…
AI and SEO: What AI means for the future of SEO [Expert Tips & Interview]
Artificial intelligence (AI) is rewriting the playbook of so much of our lives — how we interact, how we learn, how we complete daily tasks, and sometimes even what we…