This Writing Technique Turns Your Copy Into a “Mind Movie”
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself…
Four Differentiated Marketing Tactics Using Community and Audience
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think…
Top 10 Best Rank Tracker Tools of 2024
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. As someone…
How Much Does It Cost to Start a Blog in 2024? (A No-Fluff Breakdown From a Serial Blogger)
Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to…
The Ultimate Guide to Brand Awareness
Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or…
The Ultimate Guide to Marketing Campaigns
From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies memorable.…
Leadership Styles: The 11 Most Common & How to I Found Mine [+ Expert Insights]
Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of…
33 Great Landing Page Examples You’ll Want to Copy in 2024
While many landing pages look different and use a variety of strategies to pull in audiences, they all serve one major purpose — to convert visitors to the next stage…
The Top Search Engines in 2024 [Including 17 Google Alternatives]
Google’s firm grip on the search engine market is a marketer’s dream — and nightmare. Commanding nearly 92% of the worldwide search market share, Google is where most of us…
What is a Business Plan? Definition, Tips, and Templates
Years ago, I had an idea to launch a line of region-specific board games. I knew there was a market for games that celebrated local culture and heritage. I was…