Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]
A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you…
6 Community Management Trends To Know in 2024
Brands build online communities around their target audiences. As consumer preferences change and technological advances offer more and more opportunities, community management strategies change alongside them. In this piece, I’ll…
6 Types of Community Management (+ Tips from the Experts Who Manage Them)
Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. At first you…
8 Challenges of Scaling Community Management (and How Pros Solve Them)
You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members. But that’s the double-edged sword of scaling community management,…
Community Management Metrics That Actually Help [Expert Interviews]
They say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a thriving…
7 Community Management Tools the Pros Actually Use [Expert Recommendations]
Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jobs, and they’re not going to…
12 Community Management Best Practices to Attract Your Biggest Advocates [From the Experts]
If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community management requires a little bit of…
Community Management Challenges and How to Overcome Them [Expert Tips]
A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and…
How to Prove the ROI of Community Management (According to Experts)
In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management.…
Building a Community Management Strategy That Actually Creates Connection
The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from all the rest. If you really want…