How to Get and Give LinkedIn Endorsements
LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they…
The Complete Guide to AI Transparency [6 Best Practices]
Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five…
8 Holiday Gifts for the Content Creator in Your Life
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative…
8 Holiday Gifts for the Content Creator in Your Life
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative…
2024 and Beyond: 7 Insights for Thriving as a Creator, Straight from the Experts
Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands, creators are taking over brand marketing teams, and the industry is only…
How to Design an Engaging Facebook Business Page [+ Tips]
Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster…
Top Behavioral Targeting Tools Marketers Should Know About
Like many others, I get dozens of emails a day. If the subject line's irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on…
24 Best Free Marketing & Sales Icons for Your Website or App
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in…
6 Social Selling Tools to Consider
If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with…
Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)
I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe…