Long Tail in Marketing: Apply That Ish to Content Strategy
Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Yet even with…
How to Run Google Ads: A Guide to Setting Up Your First Campaign
As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising…
40 Inspired Business Card Designs Too Useful to Throw Away
If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when you're looking for something about the same size and thickness…
PPC Keyword Research: The Complete Guide
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research…
Blogging Statistics — 31 Stats You Need to Know in 2024
Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your…
Process Documentation Writing Tips
When I'm doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain can't be trusted with that, so process documentation is the…
What’s Google Sandbox? Everything You Need to Know
The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The presiding theory is that the sandbox effect is when “Google…
Our Favorite Marketing Campaigns of 2023
It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through…
7 Expert & Data-Backed Trend Predictions for 2024
It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. Here’s what they said: 1. Niche Sports …
8 SEO Challenges Brands Face in 2023 [HubSpot Blog Data]
In the 1990s, SEO success relied on keywords. In 2023, new SEO challenges have emerged. While keywords still matter, other considerations such as page authority, loading speed, and regularly-updated content…