What to Put on a Landing Page: 10 Must-Haves and Best Practices
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s…
22 Video Marketing & Advertising Campaigns You’ll Actually Enjoy Watching
91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from…
The Ultimate Guide to Working From Home (+ Remote Work Tips)
Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts…
25 Best Slack Alternatives for Working Effortlessly in 2024
For more than 32 million people, Slack has become the tool they open first thing in the morning to get the workday started. And it’s become the leader of the…
What is a Marketing Plan & How to Write One [+Examples]
For a while now, you've been spearheading your organization's content marketing efforts, and your team's performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss…
How to Collaborate with Brands as a Content Creator [Expert Tips]
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative…
How to Create a Social Media Calendar to Plan Your Content
What do cross-country road trips, wedding speeches, and social media marketing have in common?Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can…
Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]
Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better —…
11 Artificial Intelligence Examples from Real Brands in 2023
2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even…
Bad Marketing Advice in Action (and What We Can Learn)
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing…