Combating Higher Ed Headwinds with Data
Part one of a series of three posts. Co Authored By Kirsten Schlau – Sercante & Dr. Bradley Beecher – Salesforce Student expectations today are vastly different than they were…
How to Create an Email Newsletter People Actually Read
You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and…
Media Planning: The Ultimate Guide
Effective media planning is crucial for any business to succeed today. Media content — images, videos, written content, and podcasts — keeps you top-of-mind with your target audience and helps…
9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product…
How AI Can Help SMB Marketers
As an SMB marketer, you’re required to wear a lot of hats. From lead generation and aligning with sales and service teams, to creating content, emails, and personalized customer journeys…
8 Copywriting Hacks Backed By Science
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community…
Substack Is The New Branding Frontier for Founder-Influencers. Is It Working?
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. The best part of my job is being surrounded by content-obsessed folks. They’re pros…
How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]
Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so…
13 Best TikTok Tips & Tricks in 2024, According to HubSpot’s Social Team + Marketer Data
On TikTok, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic to your videos. In fact, the most popular videos I’ve…
Looking for the Best AI Tools for Excel? Here Are My 6 Favorite Options
Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can…