Consumers today want personalized experiences from beginning to end. This is why Sercante is thrilled to announce that The Home for Marketers has undergone a transformative name change. We’re marking…
Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landscape. My favorite, “The best marketing doesn’t feel…
If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your business—but I‘m guessing there’s…
As people, we all have big goals — both personal and professional. I’ve been asked in countless interviews about my five-year plan for my career. I’ve also had lengthy internal…
It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence…
I recently ran into a situation where a client needed to exclude select campaign types from being populated as the Primary Campaign Source field on opportunities. While this might sound…
Charting Your Course to B2B Customer Success in 2024 The world of B2B marketing can feel complex, but understanding your customers’ journey is the key to unlocking success. Just like…
Your Guide To Great B2B Content Marketing Strategy What is B2B Content Marketing? B2B content marketing is the practice of creating and distributing valuable, relevant content to attract and engage…
The B2B Buyer’s Journey in 2024: Mapping the Stages from Awareness to Purchase What is the B2B Buyer’s Journey? The B2B buyer’s journey is the process that business buyers go…
As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many…
