How Brands Can Cash in on the “Joyconomy”
Let’s face it, we could all do with a little lighthearted fun once in a while. Last June, I and the Trends team discovered that adults were increasingly searching what we…
MarDreamin’ Recap: MarDreamies 2023 Award Winners
The 2023 MarDreamies Awards inspired the marketing community and wowed the judges as they announced this year’s winners at the fourth MarDreamin’ conference that took place from October 31 to…
14 Essential Design Tips for Beginners: Transform Your Skills and Create Stunning Graphics
From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day. It’s an industry that’s always in demand. Why? Because brands always need designers, whether…
How to Create a Landing Page: The Ultimate Guide
As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. It can…
11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]
Page load time is a critical metric that influences your entire site’s performance. Even a few milliseconds can significantly impact the user experience (UX), conversion rates, and, ultimately, revenue that…
How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, & Shortcuts
Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done…
The 3-Minute GA4-Powered Website Audit: How to Find Bugs, Bad URLs and Broken Links on Your Website
By Andy Crestodina Finding opportunities. That’s what Analytics is all about, right? Find what’s working and then double down on that approach. But you can also use GA4 to see…
Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports
We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements,…
10+ Reasons Why Overworking is Bad for Your Health (and Your Career)
Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home…
The Ultimate Guide to Pinterest Analytics
What’s the best way to increase your reach on Pinterest? Meet Pinterest Analytics — Pinterest's free tool lets you analyze metrics like impressions, saves, clicks, and pin clicks. Using these…