19 Creative Pop-Up Shop Examples
I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts your FOMO into overdrive. But as…
Can You Create a Wikipedia Page for Your Company? [Best Practices & Guidelines to Know]
For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows. One of…
How to Write a LinkedIn Recommendation in 2023 [Quick Tip + Examples]
Writing a LinkedIn recommendation for a colleague is a great and easy way to support their career development. But figuring out how to write one that is specific, honest, succinct,…
20 Email Best Practices That Actually Drive Results
Even as new marketing channels crop up, email marketing continues to be an effective way to generate leads and convert more prospects for your business. According to a HubSpot survey,…
16 of the Best Facebook Ad Examples That Actually Work (And Why)
On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from…
Should your brand be on Threads? What to Consider Before Signing Up
Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter).…
10 User Generated Content Campaigns That Actually Worked [+Expert Insights]
User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92%…
11 Skills You Need in the AI Era [Data + Tips]
“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project…
Marketing Reporting Examples: How to Build and Analyze Marketing Reports
As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers —…
Online Advertising: All You Need to Know in 2023
There's a reason why Google's advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads. Millions of businesses worldwide invest billions…