Recently I was perusing the Salesforce IdeaExchange for interesting features to upvote and came across a common issue with over 4k upvotes, “Automate contact owner update when account owner changes.” …
In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event. So we’ve spoken…
One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.” Charles wrote this article as a sequel to a public…
We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren't shooting out of our minds or fingertips, we know we've…
PathFactory For Revenue Intelligence enables marketing teams to capture buyer and content engagement insights using Content AI, Data, and ABM Personalization tools. PathFactory, the leading B2B content intelligence platform, today…
Resulticks and PathFactory Announce Transformative Partnership to Elevate B2B Marketing and Sales Enablement Companies will enable B2B go-to-market teams to streamline audience engagement, gain deeper understanding of buyers, and improve…
While AI is a hot topic as of late, it's been around for a long time. At our agency, Mekanism, we are seeing beyond the hype and exploring how AI…
Many of us have been there with the cup of noodles diet when money is tight. Sometimes, marketing teams also run into tight budgets. But that doesn’t mean you should…
I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer,…
“Move fast and break things” was the motto of generation Zuck. And while we’ve seen notable progress from this mantra, we’ve also been left with a ton of broken sh*t. …
