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Four Holiday Shopper Mindsets Brands Should Keep Up With, According to Google
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. What are these…
7 Writing Tricks to Influence Your Website’s Dwell Time
By Olesia Filipenko Google wants to “provide a searcher with the most useful and relevant information.” The question: How does it understand that info’s usefulness and relevance? The algorithm is…
How to Create a Pivot Table in Excel: A Step-by-Step Tutorial
The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets. However, they…
How to Use Instagram: A Beginner’s Guide
Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022. If you're interested in getting an…
14 Link Building Tools to Drive Traffic and Boost SEO Rankings
As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO. I‘ve found that it’s a cost-effective marketing principle that allows…
The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers
I send the HubSpot Marketing Emails every day, so I'm pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which…
Data-Driven Decision Making (Research & Expert Tips)
In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them…
Is Social Media Dying? What That Could Mean for Marketers
The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging…