AEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO optimizes content for answer boxes…
Best AI workflow automation tools for growing businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based automation, these tools use artificial…
Getting Hand-On with Repeaters
Repeaters are one of the newer features in Marketing Cloud Next (aka as Marketing Cloud Growth or Advanced Edition), and one of the coolest in my opinion. In this post,…
Building systems of trust in the age of AI while staying human at heart
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access…
Consistent brand voice: How to be unmistakable no matter what the channel
One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know, those little moments of marketing glory when people can name…
What should marketers let go of in 2026?
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional…
Loop Marketing software that grows with your business strategy
AI has drastically changed the marketing industry. From remapping the buyer's journey to changing the way we analyze data, to reshaping how we connect with consumers, almost everything is different…
5 SEO keyword research tools that help teams show up in search
SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align with a business’ offerings. That…
AI-powered email content suggestions that actually convert leads
AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data,…
“AI is bad at being cool”
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of. Six HubSpotters share…