Two AI Prompts That Find (and Trigger) Visitor Psychology
By Andy Crestodina “Everything in marketing has changed!” …Really? I’m not so sure. At least one thing that hasn’t changed: human psychology. The cognitive biases that affect how we make…
Generative engine optimization for small business: How to win with a small budget in 2026
In a past work life, I stole search rank positions #1 and zero and even featured snippets from much larger companies, including HubSpot. That’s why I firmly believe bootstrapped small-to-medium-sized…
24 generative engine optimization statistics marketing leaders should know
I never thought I‘d see the day when "Googling" something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift…
What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion.…
The Technical Playbook for Sustaining Lifecycle Alignment
We’ve all been there: a high-energy workshop, sticky notes covering the walls, and a beautifully documented plan for how marketing, sales, and customer success will finally work in perfect alignment.…
Marketing operations tech stack audit: A proven checklist for operations teams
Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49% of marketing technology tools are actively used by teams. A…
AI engine optimization audit: How to audit your content for AI search engines
An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies…
Answer engine optimization vs. traditional SEO: What marketers need to know
Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as search shifts toward AI-generated responses, voice results, and zero-click experiences. While page…
A Strategic Path to Navigating Marketing Cloud Convergence
The marketing landscape has reached a tipping point. As buyer expectations continue to rise and budgets tighten, the need to be more effective with the resources available increases. Marketers are…
Adaptive marketing: Proven strategies for growing companies
The best marketing isn't chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data. Changing with the trends gives brands a competitive…