What Does AI Think of Your Brand vs. Competitors? This Prompt Shows You…
By Andy Crestodina SEO is hard because you’re never 100% certain why Google doesn’t love you. AI optimization is fun because you can see just what AI thinks of you…
8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know
Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental change. Thus, answer engine optimization tools have emerged as essential technology for marketers navigating the…
Answer engine optimization trends in 2026: How AEO is transforming the landscape
Emerging trends in answer engine optimization are reshaping how brands earn visibility, trust, and demand in AI-powered search. Answer engines like ChatGPT, Google AI Overviews, Perplexity, and Gemini now deliver…
Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert
If you're starting off the year with a bunch of execs demanding explosive growth in 2026, you'll like this creator's refreshing take: "Your brand doesn't need to be loved by…
The best AI visibility tools that actually improve lead quality
Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and authority signals. Now, customers open ChatGPT or Gemini,…
Marketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period.…
AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when they answer. An AI search…
Entity-based SEO: An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts, people, places, or things —…
What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more than a hundred live sales…
Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer data, you can build segments…