How to Deal with Score Decay in Account Engagement
Scores in Marketing Cloud Account Engagement play a critical role in getting the right lead to the right person at the right time. However, scores can become unreliable and actually…
Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]
Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that…
I Took a Deep Dive Into ASO Marketing. Here’s What I Learned.
Confession — I have a long history of skin allergies. Recently, I've been searching for an app that would let me track all the cosmetics that I use (or plan…
What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level
Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium…
Buyer Persona 101: Tips and Examples to Create Yours
In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has…
Search Engine Marketing (SEM): Ultimate Guide + Expert Tips
Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth. Search engine marketing,…
5 Steps to Create an Outstanding Marketing Plan [Free Templates]
Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it's nearly impossible…
I Took a Deep Dive Into the Marketing Funnel, Here’s What I Learned
Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've…
The Big Salesforce Consultant Differentiators: A Recruiter’s View
I’m a MarTech girl in MarTech World Let’s just start by stating a few facts: we live in a super-connected, yet totally disconnected world. Nobody wants to go back…
55 Funny Commercials We Love From the Last Five Years
It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By…