Top Marketing Channels for 2024 [+Data]
Social media, email, video, audio —today's marketers have more marketing channels to choose from than ever before. As the former head of marketing for two different tech companies, I learned…
What Is a Landing Page? All Your Questions, Answered
A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what a landing page…
How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A…
The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers
If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences…
Mastering Marketing Cloud Intelligence Part 1: Unveiling Formula Secrets
Marketing Cloud Intelligence (formerly known, and forever in my heart, as Datorama) is a deep platform for marketers who have Salesforce in their tech stack. It’s a robust tool for…
3 Tips on Launching a Kickass Podcast, from My First Million Producers
The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased…
24 Digital Marketing Tips That HubSpot Swears By [Research]
With over five billion internet users globally, and more than 4.8 billion active social media users, it stands to reason that digital marketing is vital for reaching a larger audience…
19 Types of Blogs that Make Money in 2024 [+Examples]
Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods.…
13 PPC Tools & Software to Help Your Ad Campaigns Crush It
I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one…
The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)
Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't…