47 B2B Marketing Stats to Know This Year [+HubSpot Data]
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they…
How to Do Keyword Research for SEO: A Beginner’s Guide
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites…
16 Best Email Previewing, Testing, & Rendering Tools
You know the expression, “What you see is what you get”? Well, an email preview makes sure that’s the case when it comes to sending email marketing campaigns. In this…
The Ultimate Guide to Instagram Influencer Marketing for Brands
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes…
A/B Testing in Account Engagement Engagement Studio Programs (ESPs)
Engagement Studio Programs (ESPs) are key for nurturing prospects until they are ready to send over to your sales team. But have you ever thought about A/B testing in ESPs?…
The Most Effective Types of Content on Social Media in 2024 [New Data]
It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing…
How to Write a Memo [Template, Examples & HubSpotter Tips]
When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way to get the job done.…
The Ultimate Guide to PPC Marketing
Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are…
The 16 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio in 2024
A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add…
Is a Cover Letter Necessary in 2024?
Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it…