It’s that time of the year again — when marketing, sales, and service professionals from around the globe gear up to reunite in Chicago, IL for the highly anticipated Salesforce Connections 2024 conference!

What is Salesforce Connections and why you should attend?

If you’re new to the ecosystem or never heard of this conference, here’s the lowdown.

This year Salesforce Connections 2024 is happening on May 22 – 23, at the McCormick Center in Chicago, Illinois. This annual two-day conference, hosted by Salesforce, is a must-attend event for anyone who delivers exceptional customer experiences, specifically digital marketers and commerce professionals who use the Salesforce platform. The 270+ sessions at this conference cover topics trending in the general marketing and Salesforce ecosystem like AI, CRM, and data strategies.

Who should attend?

If you’re a Salesforce user or a marketers who use Sales Cloud, Marketing Cloud, and Commerce Cloud, then this event is made just for you. The real magic lies not just in the sessions, but also in the immersive networking opportunities you will find throughout the week that can transform your career.

Be sure to read up on the benefits of attending these events to help you get even more inspired. 

Our Salesforce Connections 2024 must-see agenda

This is a filtered view of our team’s top picks for the upcoming conference, be sure to add them to your agenda. 

Marketing Keynote

Marketing Keynote: Reimagine Personalization with Einstein 1

Description: The AI revolution is here to stay. Keep up by learning how Einstein 1 unlocks new ways for marketers to use trusted data and AI to fuel better personalization, business outcomes, and relationships.
Add to your agenda >

AI & Data Cloud

Prep Your Small Business for Using AI in Marketing
Description: In this roundtable, we will discuss three ways small businesses can prepare to successfully use AI in their marketing. Be sure to say hi to our VP of Technology, Kirsten Schlau, after the session.
Add to your agenda >

How to Elevate Your B2B Marketing with Data and AI (Account Engagement)

Description: Hear how Einstein functionality in account engagement helps marketers save time and scale customer engagement. Plus, learn how to prepare your data and marketing team to realize the full value of AI.
Add to your agenda >

Marketing Cloud

Create Connected Journeys for Your Small Business Customers (Growth)

Description: Learn how small businesses can leverage Salesforce flows and data from marketing, sales, and service touchpoints to create connected customer journeys.
Add to your agenda >

Unlock B2B Marketing Innovation with Data and AI (Account Engagement)
Description: Learn how Account Engagement and Data Cloud can help B2B marketers unlock data outside of the CRM for more personalized journeys. Plus, learn how data and AI are accelerating B2B marketing innovation.
Add to your agenda >

Align Sales and Marketing with Account Engagement in Slack (Account Engagement)

Description: Learn how to accelerate lead conversion, enable sales efficiently, and deepen customer relationships with stronger sales and marketing teamwork through Slack and Marketing Cloud Account Engagement.
Add to your agenda >

Unlock Data to Power Personalization and Ignite Engagement (Engagement)

Description: Join us to see how we’re helping financial services marketers to make data their competitive advantage in powering relevant engagement journeys at each stage of the customer lifecycle.
Add to your agenda >

How to Connect Customer Journeys from Doorsteps to Digital (Engagement)

Description: Learn how top communications service providers are increasing both physical and digital conversion rates with a unified data strategy that enhances their targeting and journey personalization.
Add to your agenda >

Marketing Operation Fundamentals

Learn How to Improve Your Email Sender Reputation

Description: Deliverability can seem like a puzzle, but together we’ll break it down so you can set your email program up for success. You’ll develop a strategy to manage, monitor, and understand deliverability.
Add to your agenda >

The Three P’s of Migration — Platform, People, and Process

Description: Join Women in Tech Leadership to discuss the importance of a healthy relationship between marketing and IT, associate training, an MVP mentality, building a platform foundation, and value stories.
Add to your agenda >

Beyond the sessions: What else should I expect?

Life is more than just work, after all, no Salesforce conference is complete without a little celebration. Last year, we brought you a Wildly Epic Night (check out the gallery), and we are back at it again this year. Come celebrate your achievement and forge new connections with us!

A happy hour to match digital experiences that delight

Join us this year for the Roof Rhythms & Refreshments Happy Hour hosted by Sercante, Stensul, and SalesWings at ROOF.  We’re teaming up with Stensul and SalesWings to create an evening as meaningful as the digital experiences we deliver to our clients.

We’re teaming up with Stensul and SalesWings for an evening as memorable as the digital experiences we deliver to our clients. It’s at the iconic ROOF on theWIT and space is limited, so be sure to RSVP to secure your spot

Wednesday, May 22, 2024
Time: 7:00 – 10:00 PM
Roof Gallery at ROOF on theWIT
Register now >

Stay tuned to more celebrations popping up closer to the event.

How to connect with Sercante at Connections

Still undecided? Be sure to follow Salesforce’s social media accounts and website for updates (you may even score a discount). Below are a few opportunities to connect with our team during the conference to explore new opportunities and industry insights.

Schedule a meeting with our team
Book a meeting >

Join our session “Prep Your Small Business for Using AI in Marketing” with Kirsten Schlau (Sercante) and Charlotte King (Salesforce)
Add to agenda > 

Let’s chat about career growth – check out new roles at Sercante
Browse roles >

See you at Salesforce Connections 2024

Regardless of whether you attend in person or virtually (through Salesforce+), tag us on LinkedIn with your best moments. We’d love to be part of your conference experience.

We can’t wait to see you there!

Original article: Conference Preview: Get Ready for Salesforce Connections 2024

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