Stop Guessing, Start Growing: Win By Proving Content Marketing ROI
Are you getting the most out of your B2B content? B2B marketing teams invest in content to grow audience engagement, nurture, build brand awareness, and drive sales. But there’s a…
Best Personal Website from Marketers, Creators, and Other Business Professionals Who’ll Inspire You
An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know…
How to Answer ‘What Makes You Unique?’ & Stand Out in Your Next Interview
Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why…
Boost Your Revenue: Amy Porterfield’s Tips for Adding a Digital Course to Your Business
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Digital courses can be a game-changer for your bottom…
6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]
I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice.…
Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it's important to know your audience's favorite social…
#OpenToWork: Are LinkedIn Photo Frames Actually Helpful?
Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. “The biggest red flag on LinkedIn is the ‘open to work’ symbol.” This…
Conference Preview: Get Ready for Salesforce Connections 2024
It’s that time of the year again — when marketing, sales, and service professionals from around the globe gear up to reunite in Chicago, IL for the highly anticipated Salesforce…
UTM Codes: How to Create UTM Tracking URLs on Google Analytics
How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you…
16 Best Bulk Email Services for 2024
You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk…