Why is Community Management Important?
If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist.…
6 Types of Online Communities Your Brand Should Consider Investing In This Year
When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless. After all, new communities pop up every day. Some are…
How to Build a Successful Online Community: A Step-by-Step Guide
Matthew Stibbe, CEO of Articulate Marketing, told me, "Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections…
Four Differentiated Marketing Tactics Using Community and Audience
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think…
This Writing Technique Turns Your Copy Into a “Mind Movie”
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself…
Top 10 Best Rank Tracker Tools of 2024
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. As someone…
Salesforce Campaign Hierarchy Report: See the Impact of Related Campaigns
Today, I’m excited to share how you can create a comprehensive Salesforce campaign hierarchy report that groups by grandparent, parent, and child levels (hierarchy) on the Campaign Object in Salesforce.…
How Much Does It Cost to Start a Blog in 2024? (A No-Fluff Breakdown From a Serial Blogger)
Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to…
Getting Started with Salesforce Einstein for Flow
In the Summer ‘24 Release, Salesforce launched the beta version of Einstein for Flow, which is a generative AI tool that helps Salesforce admins, regardless of their programming experience, to…
The Ultimate Guide to Marketing Campaigns
From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies memorable.…