The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from all the rest. If you really want…
In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management.…
A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and…
If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community management requires a little bit of…
Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jobs, and they’re not going to…
They say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a thriving…
You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members. But that’s the double-edged sword of scaling community management,…
Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. At first you…
Brands build online communities around their target audiences. As consumer preferences change and technological advances offer more and more opportunities, community management strategies change alongside them. In this piece, I’ll…
A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you…
