The Future of SEO, AI and Lead Generation

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Search has changed forever. AI overviews are at the top of search results. Users are skipping Google completely and going straight to chatbots for answers and recommendations. Your future prospect is asking AI for recommendations.

What does this mean for traffic? Visibility? Lead generation?

We are now in a new era, where traditional search is no longer the only channel for content discovery. It’s time optimize for AI. In this session, we offer a practical approach any marketer can use to improve AI visibility and get AI to recommend your brand.

How to discover what AI thinks of your brand.
How to plug gaps in what AI knows about your services
How (and where) to write to get your brand into AI knowledge sources
How to measure website traffic from AI platforms
How to build a resilient search strategy for digital marketing in the AI era

Your audience is using AI to research your vertical. What do they see? Who does AI recommend? Let’s take an hour to learn and leave with an action plan for AI visibility.

Andy Crestodina

Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. You can find Andy on LinkedIn.

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