Web Conversion: Explore best practices for your maturity stage
atheimerStage 1 | Experimental What it looks like: “We’re doing a few things to help improve our web conversion rates, but we have a lot of work ahead of us…
Content Strategy: Explore best practices for your maturity stage
Stage 1 | Experimental What it looks like: “We have defined key marketing terms (KMT) and want to understand what content really speaks to our organization’s mission and strategic direction.”…
Enablement: Explore best practices for your maturity stage
Stage 1 | Experimental What it looks like: “Our sales and marketing teams are aligned and we have a plan in place to enable customers to self-educate on our products…
Go Beyond The ABM Landing Page With PathFactory’s Templated Experiences
PathFactory’s Director of Pre-Sales Solutions Consulting Tim Dubroy Shares Four Ways To Use Templated Experiences I know what you are thinking, a top-X number list? I didn’t think I was…
Nurture: Explore best practices for your maturity stage
Stage 1 | Experimental What it looks like: “We have a mediocre understanding of our customers’ various buyer journeys and we’re using a few analytics tools to track engagement. How…
Next-Level Lead Nurture Building Manual for B2B Marketers
A B2B Lead Nurture Manual: Best Practices for the Perfect B2B Lead Nurture Flow According to our 2023 Content Intelligence Report: The Rise of the Anonymous B2B Buyer, B2B content…
Forrester B2B Summit 2023: The Year of the Content AI Clarion Call
By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time…
Tech, AI, and Partners: Five Takeaways from Forrester B2B Summit
Fresh from Forrester B2B Summit, Anne Marie Kilgallon, Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best…
A Go-to-Market Perspective Presented by GTM Partners
PathFactory partnered with GTM Partners, a data-driven go-to-market analyst firm, to gain a deeper understanding into how existing and previous customers leverage PathFactory and measure its benefits. According to actual…