The Beginner’s Guide to the Competitive Matrix [+ Templates]
I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my competitive…
How to Use AI for Technical SEO, Straight from HubSpot’s Tech SEO Team
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs.…
Top Shopping Trends of 2024 & How They’ve Changed [New Data]
Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram…
What Jobs Will AI Replace & Which Are Safe in 2024 [+ Data]
Is AI taking over jobs in 2024? A quarter of workers are worried it is. There’s even a website called “Will Robots Take My Job?” where you can input a…
How My Brand Went Viral: 16 Small Brands That Made It Big (And What You Can Learn)
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our…
The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet (Creator Remixes 2024)
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest…
How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds (Creator Remixes 2024)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as…
The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to…
Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates]
Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label.…
Inclusion as a Customer Acquisition Strategy (+ Examples)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m the founder of an inclusive marketing strategy consultancy.…