Personality Content: Strategies for Creating AI-Proof Content
If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for…
Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say
In the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a better way to measure your content's converting capabilities than just clicks…
6 marketing takeaways from Longlegs’ campaign of terror
Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note at the bottom: “Printed at the request of LONGLEGS.” A…
Running a Website Audit? I Talked to SEO Pros to Help You Make the Most of It
As a content marketer, a website audit is vital to my work. An analogy I like to use is that optimizing an existing website for search engines without conducting a…
40 Best Buyer Persona Questions I’d Ask During Customer Interviews
Good marketing is always about the customers, period. That’s the most important lesson I’ve learned from all my wins and losses as a marketer. To launch successful marketing campaigns, you…
Getting B2B Ecommerce Right — Here’s What I Learned From Experts
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how…
Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In
On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI…
The Ultimate Guide to Successfully Rebranding in 2024
While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands. Most recently, Nickelodeon, where I work full-time…
AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and…
5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once
If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve…